Innovation and Transformation in Finance
More Than Consulting — Hands-On Finance Transformation
About US
Our Mission
At Ashrey Consulting, our mission is to empower businesses to achieve their full potential. We provide tailored consulting services that drive growth and innovation.
Here’s what real execution looks like:
We don’t just consult from the sidelines — we roll up our sleeves and embed ourselves in your business to ensure transformation isn’t just planned, but fully delivered.
🔹 Transformed underutilized ERP environments (SAP B1, S/4 HANA, D365) into reliable, audit-ready systems
🔹 Enabled structured MIS, budgeting & variance analysis directly from ERP — eliminating Excel chaos
🔹 Delivered cost savings, working capital optimization, and scrap recovery via real-time SAP controls
🔹 Supported Post acquisition and merger integrations by providing on ground support.
🔹 Helped company become due diligence ready and also supported many due diligence with automated reconciliations & investor-ready data rooms.
🔹 Trained 500+ users across India — instilling financial discipline, SOP adherence & cross-functional governance.
🔹 Drove a cultural shift from reactive firefighting to data-driven, future-ready finance operations.
🔹 Earned multiple client certificates of appreciation for impact and execution.
What do we Offer
Tailored solutions:
For finance & accounts transformation, bringing a positive change how your finance & accounts team will contribute to the overall success of the company.
-To improve profitability by building controls, strengthening governance systems, stopping leakages, implement SAP/D365, costing and pricing models, etc.
-To get high quality data analytics for effective decision making – MIS, trends, analysis, etc.
•For fundraise – getting investment ready, private equity & debt to meet your growing needs with pool of investor who are actively seeking to Invest
Full-Spectrum Finance Transformation Support
ERP Excellence
Data-Driven Insights
Data-Driven Insights
Transformed underutilized ERP systems (SAP B1, S/4 HANA, D365) into reliable, audit-ready environments that finance teams can trust
Data-Driven Insights
Data-Driven Insights
Data-Driven Insights
Enabled structured MIS, budgeting & variance analysis directly from ERP — eliminating Excel chaos and manual reconciliations
Bottom-Line Impact
Data-Driven Insights
Bottom-Line Impact
Delivered measurable cost savings, working capital optimization, and BOM cost optimization through real-time SAP controls and automation
More Than Consulting — Hands-On Finance Transformation
M&A Integration
Investment & Due Diligence Ready
Investment & Due Diligence Ready
Supported post-acquisition and merger integrations by providing boots-on-the-ground implementation support, ensuring smooth transitions and unified financial systems
Investment & Due Diligence Ready
Investment & Due Diligence Ready
Investment & Due Diligence Ready
Helped companies become investment-ready with automated reconciliations, clean data rooms, and documentation that satisfies investor scrutiny and audit requirements
Capability Building
Investment & Due Diligence Ready
Capability Building
Trained 500+ finance professionals across India, instilling financial discipline, SOP adherence, and cross-functional governance for lasting organizational impact
Founder's Professional Background and Expertise
CA Vinay Vasu Shetty, a seasoned finance and operations leader with proven expertise across mergers & acquisitions, ERP implementation, and business transformation. Demonstrated track record of driving profitability and operational excellence in electric vehicles, manufacturing, retail, and aerospace sectors with hands-on experience managing multi-crore portfolios and pan-India operations.
Merger & Acquisition Leadership
Played integral roles in multiple acquisitions within the Electric Vehicle (EV) sector, leading companies through pre and post-acquisition phases whilst ensuring seamless integration and sustained profitability across diverse business verticals.
Head of Finance Excellence
Transformed acquired EV entities into profitable ventures within one year, achieving negative working capital and four-fold turnover increase. Implemented SAP systems, adopted IND-AS standards, and designed robust Internal Financial Controls
ERP Implementation Specialist
Active role in implementing enterprise systems like SAP and D365 across multiple companies, diagnosing implementation issues and ensuring accurate financial reporting. Successfully deployed MRP systems within SAP environments for manufacturing operations.
Retail
Managed new business ventures post-acquisition, overseeing pan-India e-commerce and B2B commercial operations. Acted as central point of contact for stock audits across more than 100 stores whilst heading the surveillance department
Served as Finance Controller, establishing new warehouses with complete SAP integration. Scaled opera
Retail
Managed new business ventures post-acquisition, overseeing pan-India e-commerce and B2B commercial operations. Acted as central point of contact for stock audits across more than 100 stores whilst heading the surveillance department
Served as Finance Controller, establishing new warehouses with complete SAP integration. Scaled operations from inception to over 200 locations, surpassing ₹100 crore in revenue through strategic financial planning and operational excellence.
Aerospace & Defence Control
Oversaw finance control for Aerospace and Defence department at Greaves Cotton Ltd, managing complex tender processes, project funding mechanisms, and ensuring compliance with stringent industry regulations and reporting requirements.
Farm Equipment Operations
Prepared comprehensive monthly performance MIS, managed credit control frameworks, implemented dynamic pricing strategies, and conducted regular inventory audits and reconciliation across multiple manufacturing facilities and distribution centres.
Credit & Regional Leadership
Managed substantial credit exposure exceeding ₹250 crores whilst serving as regional account head for North and East regions. Implemented rigorous credit control policies, reducing bad debts and optimising working capital efficiency.
EV Operations
Finance controller for plant delivering a two-fold increase in gross margins through operational improvements, cost optimisation, and successful implementation of material requirement planning systems.